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    Website Content Issues

    Google found it necessary to start addressing many factors that were found to affect the quality of search engine results negatively. 

    Most were content related so now is a good time to review the content of your website in terms of these fctors.

    Such factors include:

    • Keyword stuffing – putting too many keywords in the content to purposefully manipulate search engine rankings
    • Insufficient and irrelevant content – articles that are too short to be useful or have nothing to do with the keywords on the page
    • Broken links
    • Duplicate and plagiarised content
    • Deceptive content – any content designed to trick users into doing something – click an ad, provide sensitive information, download malware and the like
    • Content farms – websites that produce enormous amounts of content to manipulate search engine rankings
    • Broad content – web pages that cover too many subjects that are not relevant to one another
    • Artificially generated and low-quality content
    • Content with poor grammar and spelling errors that hinder comprehension
    • Content that is not optimized for SEO – no strong titles, h1s, focus keywords, links to reputable sources and so on

    Google is 'intelligent' enough to be able to detect these factors and rank your site accordingly.

    There is, however, another significant point that we need to realize about Google ranking algorithms.....that is that it has more to do with users than the technicalities of optimizing a website for search engines.

    Consider the following:

    • Make sure that you are not producing any content that might violate Google’s content guidelines. This includes thin, duplicate and irrelevant content as well as auto-generated text.
    • Know that while Google algorithms may not be robust enough to scrutinize the quality of every piece of content that is out there, Google can take a cue from website visitors through what they call “user signals”. If Google finds that your website has a high bounce rate and that users hardly spend any time on it before clicking away, then this gives them a reason to believe that your content is not useful and might penalize you for that.
    • Google can also take cues from factors on your website that are known to result in poor user experience. Such factors include slow site speed, poor navigation, 404 errors, excessive ads/ links, keyword stuffing, hidden text/cloaking and the like.
    • Integrity – of course, there is no way for Google to measure the trustworthiness of your website, the search engine can, again, take cues from individual elements that reputable sites all have in common – HTTPS encryption, contact information, privacy policy, terms and conditions and minimal ads on the website.

    Web Design Domain- web services actively applies these, and many other factors to help your website rank better and to drive more traffic to your website.

    There are a number of issues here that you can review and act on yourself.  If you need further clarification or help with these issues please contact us.  

    Thanks to SitePro News for a significant contribution to this article.

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