The Future of SEO

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Hello Visitor,  Welcome to this months enews.

  

What is the Future of SEO

How to improve your Search Engine RANKING in 2021

SEO is a constantly evolving practice for your website's digital marketing.... So what can be done to improve your ranging in 2021?

Here are a number of factors we need to consider to make your SEO campaign more successful and get the best outcomes? There is a lot of 'technical stuff' to examine here and I hope to boil it down to some simple actions that you can take for a stronger on-line presence.

Google's RankBrain Artificial Intelligence Algorithm

google rankbrain

Basically, this A.I. algorithm is focused more on the 'User Experience' provided by search results.  It looks at which sites are ranked in a search result, which sites are chosen, clicked on, by the user, how long the user stays on the chosen website, How many 'click-throughs' the user does on your site, and whether the user goes back to the search results and clicks on other alternative websites.  All these data are converted into usable information on how well you (your website) has enhanced the User Experience

How can we optimise for BrainRank?

  1. Gain greater coverage by using phrases like 'How to...', 'Easy way to...' , 'Simple way to.....'  in your content titles.
  2. Use embedded Audio/Video links within your articles so that users stay on your site longer.
  3. Add more internal clickable links to additional content within your site.
  4. Monitor the above metrics to continually improve your website User Experience. 

Voice Search will continue to predominate

web design voice search optimisation

The predominance of 'voice assistants' like Google Assistant, Siri by Apple, and Alexa by Amazon are becoming increasingly common as search media.  

The use of 'Long-tail keywords' ,within your website content, that mimic these longer search phrases can greatly improve your search engine ranking..... So be mindful when writing articles for your site to add relevant phrases.


 Mobile Friendliness as a Ranking Metric

Google is very good at analyzing your website in its mobile form.  The 'Mobile-First' algorithm was rolled out by Google in 2019 and continues to be a significant factor in website ranking.  Google is also very helpful, through it's Search Console in letting you know how to improve the layout of your website to improve the User Experience on mobile devices through its 'Mobile Usability Reports'.

This means that search results for mobile users should lead to content that is usable in the following ways:

  • A defined viewing area (or viewport) that adjusts to the device’s screen size.
  • Content that flows in the viewport, so that users don’t have to scroll horizontally or pinch the screen in order to see the entire page.
  • Fonts that scale for easier reading on small screens.
  • Easy-to-touch elements (e.g., buttons) that are well-spaced from other touch elements.
  • Visual design and motion driven by mobile-friendly technology."

Google’s EAT Principle

The EAT principle of Google refers to Expertise, Authoritativeness, and Trustworthiness.

Coming up with good quality, originalcontent that your users want is all important for obvious reasons.  You want users to be 'held' on and return to your site because you are offering all the EAT Principle dictates.

Relevant, engaging and original content is mandatory in any long term SEO campaign.


So, back to the original question -  How to improve your Search Engine Ranking in 2021.?

Well, as stated earlier we can:

  • Gain greater coverage by using phrases like 'How to...', 'Easy way to...' , 'Simple way to.....'  in your content titles.
  • Use embedded Audio/Video links within your articles so that users stay on your site longer.
  • Add more internal clickable links to 'more 'content  within your site.
  • Monitor the above metrics, through Google Analytics, to continually improve your website User Experience. 

Additionally we can:

  • Add 'long-tail' keywords to our site content.
  • Maintain a Mobile friendly site layout.
  • Ensure that your content is original, informative, and engaging.

Web Design Domain's Care & Maintenance Packages are designed to coach clients in all aspects of these, and future, aspects of SEO Campaigns.  


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